It is your environment: it provides the air you breathe, the food you eat, the water you drink. This is your magazine. Let it be a source of pleasure, wonder and knowledge. Recapture the beauty of nature through its pages.

There is an infinite number of good reasons to subscribe - here are some bad reasons for not, and our replies. Do you recognise yourself?

1. "I already subscribe to other magazines."

Natur Cymru is the only magazine that:

• concentrates exclusively on Wales

• covers all aspects of the environment

It replaces the much-loved Nature in Wales which began its life in 1955 and appeared regularly for more than 30 years. It prides itself on making wildlife stories from leading conservationists accessible to professional and amateur alike.

2. "I haven't time."

It's true that Life does seem to be getting busier and many people lead hectic lives. Isn't that all the more reason to sit back and reflect on what we're all rushing for? Natur Cymru asks some provocative questions about the perceived and actual part played by the environment in our lives.

3. "I keep meaning to - just haven't got round to it"

No need to delay any longer - just click here.

4. "I can read it in the library."

Hooray - that's what libraries are for. If your local library doesn't have a copy, please ask them, pester them, implore them to subscribe.

But Natur Cymru's continued success depends upon financial support. The magazine is non-profit making but of course we have to pay costs. If you take out your own subscription you'll be helping to ensure its survival, as well as having the magazines to keep and refer to at your leisure.

5. "It's not my kind of thing."

You must have some kind of interest in the environment or you wouldn't be reading this page. Isn't it better to make decisions with an informed mind? You might be walking in the hills and be shocked by the apparent wanton felling of trees. If you know it is part of a habitat management plan to encourage the numbers of breeding black grouse, you will see it with different eyes.

6. "I can't afford it."

A standard subscription (£14.00) will cost you less than 4p per day. Can you afford NOT to subscribe?